1. My Personality
I’m an INTJ-T (“The Architect”) according to Myers-Briggs. I enjoy figuring out smart solutions, connecting the dots, and thinking through problems from multiple angles — my brain just can’t stop! 🤔
2. My Clifton Strengths
- Restorative
- Empathy
- Deliberative
- Discipline
- Analytical
3. From time to time, I create Figma resources to share, curate vibin’ Spotify playlists, and keep an archive of my past creative work here. If you’re up for a friendly chat or mentorship, you can also find me on ADPList.
I’m a generalist at heart — design pulled me in because it lets me blend creativity, psychology, and business all in one place. 🪄 I started out as a web designer and developer, tinkering with tools and pushing what I could do on the web.
I spent my early years in advertising, working across web, mobile, and social for brands like POND’S, Samsung, Visa, and P&G. A lot of that work was about turning ideas into stories people could actually connect with — and along the way, I picked up a few awards 🏆.
Later on, I joined an early-stage startup as their first product designer, which really shaped how I think about product. Since then, I’ve worked with teams of all sizes, helping bring clarity from messy discovery through to launch — and making sure design, product, and engineering are moving in the same direction.
My sweet spot is turning research and insight into clear product direction, while keeping things practical, collaborative, and shippable.
I genuinely believe good design can make life a little better, create positive experiences, and shape how we interact with the world. 🌎
Outside of work, I love fries 🍟, waffles 🧇, tea 🍵, music festivals and concerts 🎶, summer vibes 🌻, yoga 🤸, dogs 🐶, road trips 🚗, psychological thrillers 🧠, and the occasional weird-ass documentaries 🫠 — all of which keep me inspired in different ways.
I’ve designed across boutique studios, advertising agencies, startups, and tech giants — each shaping how I turn ideas into experiences that scale.
Responsible for TikTok’s Risk & Response platforms in Trust & Safety, driving efficiency and user experience through streamlined, scalable systems.
Tackled logistics challenges across Southeast Asia, designing tools that reduced lead times by 13.5% and improved operational efficiency.
Led design of DBS NAV Planner, a digital financial planning tool that helps people manage their finances.
Founding designer at a local mobility startup, establishing design foundations and scaling practices as the company grew.
Led design of Unilever POND’S digital experiences across e-commerce, social media, and digital videos. Also won Silver Cannes Lions (Media) in 2016.
Designed and developed projects with individuals and agencies, including Samsung, Toaster (Google), BBDO Proximity, Band, and Digital Arts Network.
Crafted and executed digital campaigns, mobile experiences, social media content, and marketing collateral for brands including Visa, ExxonMobil, P&G, and HP.
Designed and built web experiences for clients including Performance Motors, NTUC FairPrice, Dilmah, and DP Architects.
"Jong's dedication to detail around business, process and user problems is unparalleled. She is able to combine a deep understanding of the business and user problem to come up with product designs that help drive the business forward. [...]"
"[...] Despite her unassuming nature, she has tons of creativity, good eye for details and her relentless push for a better product, a better design, a better customer experience makes her someone I would have on my team in a heartbeat."
